Mindful Business: One Duck at a Time by Nancy Brook

Craig Wolfe is an artist, entrepreneur and mindful business proponent.

He founded Celebriducks, a new art form of celebrity rubber ducks of the greatest icons of film, music history, and athletics. It was a big gamble as no one licensed rubber ducks at the time plus the intricate sculpting and painting of rubber ducks seemed impossible. Nonetheless, the company succeeded and Craig ended up selling over a million ducks and creating a whole new company that does a line of celebrity rubber ducks.

The ducks were voted one of the top 100 gifts by Entertainment Weekly and featured on hundreds of TV shows, magazines, and newspapers including The Tonight Show. The line of ducks includes such diversity as a transvestite rubber duck from The Rocky Horror Picture Show, Jesus, Barack Obama, Shakespeare, and Gene Simmons!

For Craig, more important than company success is the way he views business and life. He strives to grow as a person and use money to do good in the world. Craig’s business principles are based on seeing how one’s mind and point of view absolutely affect what happens in one’s business dealings and has everything to do with failure or success.


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