Feel Good Website Interview With Founder of CelebriDucks

Katie McCarthy (pictured below) of The GIVE GOOD website did an interview with me that aired today.  I hope you enjoy it!  Kind of my life story!

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Here’s an interview that just came out about us on the Masters of Multitasking website.   Enjoy!
Meet our M.O.M Tip Contributor, …Craig Wolfe…
For a little bit of background, I became the largest publisher of artwork from television commercials creating the first ever animation art lines for Coca-Cola, Anheuser-Bush, M&M/Mars, etc. Then I sold it all off to create a whole new art form of celebrity rubber ducks of the greatest icons of film, music history, and athletics.
So my number one form of advice: It’s not how much money you make it’s how much you keep!…it would amaze you how many companies bankrupt themselves through taking on too much overhead and premature investment in offices, technology, and personnel. Outsourcing in the beginning works just fine! Forget all the fancy smanshy offices and shiny new expensive computers and other high tech toys. Lean and mean is the way to go until you have established success…and even after! I built up everything I did working out of a home office….still to this day love working at home! I think I might give you a run for your money as the master of outsourcing!!
If you want some other bits of advice, here they are:
First, don’t get into bed with the biggest talkers..in other words, make sure the people chose to work with are people you really trust and feel good about. Trust your gut!!
Second, don’t spend money foolishly on acquiring licenses and creating products that appeal to you. Look what appeals to others…those are your customers. And ideally the two should match!
Third, never, never casually give away equity in your business unless there is a huge tangible upside for doing so. You will live to regret it if you end up creating a huge success based primarily on your ideas and efforts. 100% ownership is highly underrated!!
Fourth, take the long term approach and go for long term success as opposed to short term profits. In other words, make every decision with how this will refect on your brand in the long run. Create a positive image from day one. Ever hear of the internet. Your mistakes stay live for a lifetime now!
Fifth, know what you do best and don’t try and be all things to all people. Focus like a lasor in your niche and own your niche.
And for my favorite quote….Milton Hershey….”Give them Quality…that’s your best advertisement!”


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Duck Dynasty Rubber Duckies!

duck-dynastywe just finished up our artwork for Duck Commander to see if we can work out a licensing deal.  I really would love to as I think we are a perfect fit.  Here’s Uncle Si.  And check out the link below to this wonderful article about these very cool guys!


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This is such a great story.  Ducks on the Pond came to us to create a duck 100% made in America to celebrate baseball and rubber ducks, both of which originated in the USA!!  Ducks on the Pond is an expression going back to the 1940s to mean players on base waiting to score.  The company is located in Detroit and they even gave one to Jim Leyland, the Detroit Tiger’s manager, in addition to the team’s owner and management. You can actually buy one by visiting www.Ducksonthepond.com.

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Our new 100% Made in America Pork Chopper has generated so much excitement here.  People love this little guy.  We’re really pround of how amazing he turned out.   He has a great name, a great logo, a fabulous look, and makes just the coolest gift you could imagine.  You can now buy him in the Duck store in the Made in America section.  I hope you enjoy the video below starring our little friend, and remember…live free, float free!



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